COOKIE POLICY

1. Introduction to Cookie Technologies

At Pathfinder, we believe in complete transparency and data integrity. When you interact with our online store, explore our vehicle modification systems, or purchase equipment, we and authorized third-party networks utilize cookies, tracking pixels, web beacons, and similar digital technologies to gather store telemetry and enhance your browsing experience.

By continuing to explore our site, you acknowledge our use of these technologies in alignment with this policy and our primary Privacy Policy.

2. What are Cookies and Pixels?

  • Cookies: Small encrypted data files that a website stores on your computer or mobile device’s hard drive when you visit, enabling the site to remember your actions and technical preferences over time.

  • Pixels & Beacons: Tiny transparent graphic images embedded in our website code or marketing emails that track user behavioral pathways, cart adjustments, and cross-site actions.

3. Comprehensive Classification of Cookies We Utilize

To comply with stringent U.S. consumer transparency standards, we classify our digital tracking into the following functional categories:

  • Strictly Necessary Cookies (Always Active): These cookies are essential to enable the core operational infrastructure of our Shopify-powered storefront. They allow you to securely navigate our site, retain items in your cart during vehicle mod configurations, log into customer accounts, and execute safe financial checkouts. The website cannot function correctly without these cookies, and they cannot be deactivated by our internal tools.

  • Performance and Analytics Cookies: These tools (primarily Google Analytics) gather anonymous, aggregated data regarding how users interact with our site. They measure metrics such as page load speed, regional traffic origins, and which heavy-duty camping or recovery gear pages are visited most frequently. This data is utilized strictly to optimize store speed and interface design.

  • Targeting and Behavioral Advertising Cookies: These tracking pixels (including Meta Pixel, Google Merchant Center tags, and TikTok tracking snippets) allow us and our programmatic marketing partners to build a behavioral profile based on your interests. If you review specific electrical systems or roof-top tents on our site, these cookies may be used to display relevant, tailored Pathfinder advertisements to you when you later browse social media or external networks. Deactivating these cookies will not reduce the quantity of ads you see online, but the ads will no longer be customized to your specific overland vehicle builds.

4. Major Third-Party Providers on Our Store

Our storefront safely integrates with several industry-leading platform partners for optimization and advertisement analytics. These may include:

  • Shopify: Core e-commerce session tracking and infrastructure.

  • Google (Analytics & Merchant Center): Store traffic assessment and targeted search positioning.

  • Meta (Facebook & Instagram): Retargeting conversion optimization for social media.

  • TikTok Shop & Pixels: Marketing performance metrics and video conversion analytics.

5. How to Control and Manage Cookies

  • Storewide Cookie Banner Preference: Upon your initial visit to the Pathfinder website, an interactive Cookie Consent Banner will appear. You can utilize this banner to instantly customize your choices and decline all optional targeting or performance cookies with a single click.

  • Native Web Browser Controls: Most modern web browsers allow you to modify cookie preferences within their primary system settings. You can configure your browser to block all cookies, accept only first-party session cookies, or delete accumulated cookie history upon closing the browser session. Please review the official support documentation for your browser (Chrome, Safari, Microsoft Edge, Firefox, or Brave) to adjust these privacy filters.

  • Global Advertising Opt-Out Portals: To globally opt-out of interest-based behavioral advertising tracking across thousands of major digital networks simultaneously, you may visit the official, consumer-facing opt-out portals operated by the Digital Advertising Alliance (DAA) at optout.aboutads.info or the Network Advertising Initiative (NAI) at optout.networkadvertising.org.